A Coca-Cola vending machine is transformed into a happiness machine delivering “doses” of happiness. Where will happiness strike next?
Created for an Adidas campaign to launch the new Germany football team jersey, digital agency North Kingdom came up with a graphical novel game of epic proportions; a turn-based strategy game with a story that transports its users back in time and into a fantasy world.
If I was to predict on the subject of digital trends in 2010, the Adidas Teamgeist campaign would be on top of my list.
Watch this ad (note: NSFW) if you want to see something absolutely disturbing and gross.
It may be for a good cause, but everything about the idea and execution is seriously wrong. What the fuck were the creative team thinking!?
